Direct Marketing

Direct marketing today means multi-touch, multi-channel contact. Contact list quality leaps to the top of success factors contributing to the effectiveness of a campaign across most channels. LSSiDATA’s New Mover and Append data solutions provide Direct Marketers with a competitive edge based on the freshness and accuracy of contact information.

As a Tier 1 supplier of telephony sourced contact information, LSSiDATA more quickly obtains residential and business changes or modifications. Granular classification combined with LSSiDATA’s unique QUIC (Quality Update Identify & Change) process means speed and accuracy with more complete records.

New Mover marketing campaigns in particular depend upon reaching someone who has changed residence as close to the actual move (or even before). LSSiDATA ‘s New Mover data resource is updated on a daily basis. Direct Marketers can receive daily changes. New Mover files are also enhanced with detail and mailability certification with access on a weekly schedule.

LSSiDATA’s unique repository of names, address, and phone numbers with associated information can also be applied to enhance existing contact information by appending missing or incorrect detail. It can also be used to validate and verify contact data.

Direct Marketers typically use New Mover data or Append data services.

LSSiDATA’s unique repository of names, address, and phone numbers with associated information can also be applied to enhance existing contact information by appending missing or incorrect detail. It can also be used to validate and verify contact data.

LSSiDATA’s array of Append services, include SmartMatch 2.0, ReverseMatch and the Join Engine.